![]() To achieve the best SEO results, it is important to optimize a website's content as well as backlinks for the most relevant keywords. The process of keyword research involves brainstorming and the use of keyword research tools. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. Google's first party data also aids this research through the likes of Google autocomplete, related searches or People Also Ask. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions. Once they find a niche keyword, they expand on it to find similar keywords. Search engine optimization professionals first research keywords, and then align web pages with these keywords to achieve better rankings in search engines. Keywords are related to queries which are asked by users in search engines. ![]() Keyword research is a practice search engine optimization (SEO) professionals used to find and research search terms that users enter into search engines when looking for products, services or general information.
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